From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys

From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys

For many brands, the challenge lies in making sense of large volumes of data points and turning them into actionable insights that bring audiences closer to conversion.…

7 Ways Marketing Automation Helps You Scale Smarter, Not Harder

7 Ways Marketing Automation Helps You Scale Smarter, Not Harder

As customer journeys grow more complex across multiple channels, manual workflows fall short in managing volume, personalization, and performance. Marketing automation solves this by optimizing execution, refining targeting, and enabling personalization at scale—while ensuring measurable results.…

Resulticks’ 12th Anniversary: A Journey of AI-Driven Impact and Innovation

Resulticks’ 12th Anniversary: A Journey of AI-Driven Impact and Innovation

As we celebrate Resulticks Day this year, we’re honoring the transformation we have collectively sparked, the products we have launched, and the partnerships we have nurtured.…

Latest

From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys

From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys

Trending

Re-Engaging Black Friday Crowds during the Holiday Season

Re-Engaging Black Friday Crowds during the Holiday Season

Resulticks celebrates 10 years of product growth

Resulticks celebrates 10 years of product growth

Dark data: what it is, and why it’s important

Dark data: what it is, and why it’s important
From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys
From Data to Delight: How an AI-Powered CDP Drives Better Customer Journeys
7 Ways Marketing Automation Helps You Scale Smarter, Not Harder
7 Ways Marketing Automation Helps You Scale Smarter, Not Harder
Resulticks’ 12th Anniversary: A Journey of AI-Driven Impact and Innovation
Resulticks’ 12th Anniversary: A Journey of AI-Driven Impact and Innovation
Beacons in Action: Seven Simple Use Cases to Elevate Retail Experiences
Beacons in Action: Seven Simple Use Cases to Elevate Retail Experiences
Rachel Goh Pui Yee
Facial Recognition in Retail: Driving Seamless and Secure Shopping
Facial Recognition in Retail: Driving Seamless and Secure Shopping
Meet Genie: Resulticks’ GenAI Engine for Real-Time Audience Engagement
Meet Genie: Resulticks’ GenAI Engine for Real-Time Audience Engagement
Common Challenges Brands Face in Their Journey Toward Phygital Transformation
Common Challenges Brands Face in Their Journey Toward Phygital Transformation
4 Lessons to Power Connected Retail
4 Lessons to Power Connected Retail from GIRS 2025
Anuradha Sriraman
AI-Driven Personalization: Create the Perfect Match and Drive Customer Engagement
AI-Driven Personalization: Create the Perfect Match and Drive Customer Engagement
8 CX Predictions to Help Your Customer Engagement Prosper in 2025
8 CX Predictions to Help Your Customer Engagement Prosper in 2025
Rachel Goh Pui Yee
6 AI Marketing Trends to Watch Out for in 2025
6 AI Marketing Trends to Watch Out for in 2025
3 Ways Generative AI Can Help You Sleigh the Holiday Season
3 Ways Generative AI Can Help You Sleigh the Holiday Season
Rachel Goh Pui Yee
Solving the Customer Data Maze: Lytics CDP vs. RESUL CDP
Solving the Customer Data Maze: RESUL CDP vs. Lytics CDP
Understanding Omnichannel Customer Engagement: Definition, Advantages, Challenges, and Solutions
Understanding Omnichannel Customer Engagement: Definition, Advantages, Challenges, and Solutions
Financing Holiday Purchases: Buy Now, Pay Later vs. Credit Union Loans
Financing Holiday Purchases: Buy Now, Pay Later vs. Credit Union Loans
Rachel Goh Pui Yee
RESUL Credit Union Use Cases: Unveiling New Possibilities
RESUL Credit Union Use Cases: Unveiling New Possibilities
Rachel Goh Pui Yee
Celebrating Eleven Years: A Look Back, and the Way Forward at Resulticks
Celebrating Eleven Years: A Look Back, and the Way Forward at Resulticks
Connected Experience vs. Traditional Marketing: What’s the Differences?
Connected Experience vs. Traditional Marketing: What’s the Differences?
Rachel Goh Pui Yee
The Spectrum of Segments: Personalization, individualization, and X-Ray Vision
The Spectrum of Segments: Personalization, individualization, and X-Ray Vision
6 Customer Experience Trends for 2024
6 Customer Experience Trends for 2024
Mani Gopalaratnam
How Brands Will Be Affected in the New World of Privacy
How Brands Will Be Affected in the New World of Privacy
AI in Action: How Artificial Intelligence Will Give Your Customer Engagement a Boost
AI in Action: How Artificial Intelligence Will Give Your Customer Engagement a Boost
Omnichannel Journeys Then. Connected Experiences Now.
Omnichannel Journeys Then. Connected Experiences Now.
Mani Gopalaratnam
CX Potential in 2024: Navigating Challenges and Embracing Innovation
CX Potential in 2024: Navigating Challenges and Embracing Innovation
What is Real-time in Customer Engagement?
What is Real-time in Customer Engagement?
Speeding Mobile-First, Always-On Holiday Season Customer Engagement
Speeding Mobile-First, Always-On Holiday Season Customer Engagement
Go from Watchperson to Relationship Manager in 3 Easy Steps
Go from Watchperson to Relationship Manager in 3 Easy Steps
Dhananjay Visvanath
Mobile-First Holiday Engagement in SEA. A Quick Guide.
Mobile-First Holiday Engagement in SEA. A Quick Guide.
Rachel Goh Pui Yee
Re-Engaging Black Friday Crowds during the Holiday Season
Re-Engaging Black Friday Crowds during the Holiday Season
20 Things to Know About the Art of Holiday Marketing Success
20 Things to Know About the Art of Holiday Marketing Success
Mani Gopalaratnam
World Environment Day 2023
World Environment Day 2023: The plasti-city problem
Unified data: the fuel that powers personalized experiences and deep engagement
Unified data: the fuel that powers personalized experiences and deep engagement
Anuradha Sriraman
Dark data: what it is, and why it’s important
Dark data: what it is, and why it’s important
Resulticks celebrates 10 years of product growth
Resulticks celebrates 10 years of product growth
More than a message: The future of WhatsApp marketing
More than a message: The future of WhatsApp marketing
How eTravel credit cards can benefit both travel and banking brands
How eTravel credit cards can benefit both travel and banking brands
Super apps vs. super wallets: What’s the difference?
Super apps vs. super wallets: What’s the difference?
A concise guide to dark data
A concise guide to dark data
Mani Gopalaratnam
With big data comes big responsibility
With big data comes big responsibility
IoT and smart retail: Bridging offline and online
IoT and smart retail: Bridging offline and online
Compliance meets customer centricity: Elevating CX securely with RESUL’s hybrid architecture option
Compliance meets customer centricity: Elevating CX securely with RESUL’s hybrid architecture option
Let your customers know you are their Secret Santa
Let your Customers know you are their Secret Santa
Rachel Goh Pui Yee
From flights to hotels: orchestrating the full spectrum of a traveler’s needs
From flights to hotels: orchestrating the full spectrum of a traveler’s needs
Why BFSI marketers are failing, and what they can do next
Why BFSI marketers are failing, and what they can do next
Five strategies to drive conversions for automotive dealerships in 2023
Five strategies to drive conversions for automotive dealerships in 2023
Off to the cookieless world: Three tips for a smooth ride
Off to the cookieless world: Three tips for a smooth ride
Why you need to A/B test your CX this holiday season
Why you need to A/B test your CX this holiday season
Rachel Goh Pui Yee
Personalized CX: Truth or myth?
Personalized CX: truth or myth?
CX Nightmares: 4 horror stories from Resulticks
CX Nightmares: 4 horror stories from Resulticks
How super apps drive super CX in banks
How super apps drive super CX in banks
Rachel Goh Pui Yee
Hybrid banking: a digital tectonic shift
Hybrid banking: a digital tectonic shift
The new audience journey in B2B account-based marketing
The new audience journey in B2B account-based marketing
Rachel Goh Pui Yee
Five banking customer experience trends in 2022 and beyond
Five banking customer experience trends in 2022 and beyond
Hyper-personalization: More than a buzzword, a winning strategy
Hyper-personalization: More than a buzzword, a winning strategy
Arpitha Shivkumar
Post-COVID19: trends in the travel and hospitality industry
Post-COVID trends in the travel and hospitality industry
Rachel Goh Pui Yee
Speeding up retail banking with IoT
Speeding up retail banking with IoT
Aditi Ravi Balasubramanian
After the 4 Ps: The new marketing mix
After the 4 Ps: The new marketing mix
Rachel Goh Pui Yee
Becoming omnichannel, one use case at a time: Meet the Resulticks Accelerator package
Becoming omnichannel, one use case at a time: Meet the Resulticks Accelerator package
Single vs multi-touch attribution
Single vs Multi-touch attribution
Dhananjay Visvanath
Deterministic vs. probabilistic matching: Accuracy or scale?
Deterministic vs. probabilistic matching: Accuracy or scale?
Rachel Goh Pui Yee
When is your company ready for digital transformation?
When is your company ready for digital transformation?
Mani Gopalaratnam
Supercharge your customer engagement solution with the RESUL CDP
Supercharge your customer engagement solution with the RESUL CDP
Rachel Goh Pui Yee
Redefining customer experience through modern messaging solutions: Part 2
Redefining customer experience through modern messaging solutions: Part 2
Anuradha Sriraman
Redefining customer experience through modern messaging solutions: Part 1
Redefining customer experience through modern messaging solutions: Part 1
Anuradha Sriraman
IoT and customer experience: 2022 and beyond
IoT and customer experience: 2022 and beyond
Mani Gopalaratnam
Smart solutions to accelerate digital-led growth
Smart solutions to accelerate digital-led growth
ignite2022-apac
Conversations about the future: Ignite 2022, APAC
how-business-unlock-ai-driven-innovation
How businesses can unlock AI-driven innovation with an open hybrid cloud platform
cx-towards-edge-enabled-future
Resulticks CX 5.0: Towards an edge-enabled future
Resulticks platform features: A November showcase
RESUL platform features: A November showcase
solving-the-audience-identity-puzzle
Solving the audience identity puzzle
resulticks-october-showcase
Resulticks platform features: An October showcase
sms-marketing-black-box-or-growth-engine
SMS marketing: Black box or growth engine?
Anuradha Sriraman
Experts Weigh in on How a CDP can Boost Marketing ROI
Experts Weigh in on How a CDP can Boost Marketing ROI
Arpitha Shivkumar
individualizing-customer-journeys
Close encounters of the smart kind: Individualizing customer journeys with first-time visitor data
return-of-qr-codes
Return of the QR codes
Arpitha Shivkumar
Mobile app conversion just got easier
Mobile app conversion just got easier
the-way-forward-for-insurance-marketing
The way forward for insurance marketing
Mani Gopalaratnam
building-a-future-ready-martech-strategy
Building a future-ready martech strategy
Anuradha Sriraman
a-newly-christened-Chief-Digital-Officer
A Chief Digital Officer has questions about achieving Digital Transformation Nirvana with a CDP
from-not-enough-data-to-continuous-growth
From not enough data to continuous growth: How can marketing automation help?
Mani Gopalaratnam
rest-in-peace-mr-narayanan-raman
Rest in Peace, Mr. Narayanan Raman
what-to-know-to-fuse-ai-and-cx
What you should know to fuse AI and customer experience
top-5-things-to-know-before-introducing-ai-to-your-marketing
Top 5 things to know before introducing AI to your marketing
CDP for Banks: Empowering Banks to Engage Customers Deeply and Profitably!
CDP for Banks: Empowering Banks to Engage Customers Deeply and Profitably!
Anuradha Sriraman
Customer data platform: The next big thing for marketers
Customer data platform: The next big thing for marketers
privacy-paradox-and-seamless-engagement
The privacy paradox and seamless engagement
telecom-digital-transformation-roadmap-objectives
3 key objectives for a telecom marketing digital transformation roadmap
Sidhant Rijhwani
the-australian-shift-towards-omnichannel-marketing
The shift towards omnichannel marketing in Australia
how-will-retail-change-after-covid-19
How will retail marketing change after COVID-19?
time-to-wait-for-roi
Dear Resulticks, how long is it to wait for ROI?
Banking 2021: Rediscovery and leadership
Banking 2021: Rediscovery and leadership
Mani Gopalaratnam
Black Friday 2020: What’s different and how to prepare for it
Black Friday 2020: What’s different and how to prepare for it
api-driven-and-microservice-based
API-driven and microservice-based: What do they mean?
Mani Gopalaratnam
a-less-than-ideal-customer-journey
A less than ideal customer journey: The pitfalls to keep in mind
orchestrating-omnichannel-customer-journeys
Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger
the-rise-of-telehealth
The rise of telehealth
omnichannel-marketing-basic-concepts
Omnichannel marketing: The basic concepts you should know
Arpitha Shivkumar
The Importance of Persona in Banking Marketing
The Importance of Persona in Banking Marketing
impact-of-mergers-acquisitions-on-health-insurance-industry
The impact of mergers and acquisitions on the health insurance industry
essential-criteria-for-evaluating-data
Interesting vs Actionable: Three essential criteria for evaluating data
Charlene Drayton
black-lives-matter
Black Lives Matter
Redickaa Subrammanian
Going beyond third-party cookies
Going beyond third-party cookies
demystifying-omnichannel-strategy-ingredients-during-lockdown
Demystifying the ingredients of an omnichannel strategy during the lockdown
new-recipe-for-travel-customer-engagement
The next trip awaits: Rethink travel customer engagement during COVID-19
Redickaa Subrammanian
how-will-the-banking-industry-change-after-covid-19
How will the banking industry change after COVID-19?
Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row
Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row
iot-trends-and-technologies-2020
Top IoT trends and technologies in 2020
Mani Gopalaratnam
digital-transformation-challenges-in-bfsi-sector
Digital transformation challenges in the BFSI sector
Mani Gopalaratnam
individualizing-audience-engagement-ways
6 ways that AI can help you individualize audience engagement
Sidhant Rijhwani
digital-business-transformation-covid-19
Digital business model transformation in the time of COVID-19
Mani Gopalaratnam
optimal-data-security-practices
Key risk governance practices for optimal data compliance and security
Mani Gopalaratnam
choosing-the-right-martech-stack
Choosing the right marketing automation stack
rules-to-facilitate-omnichannel-customer-engagement
Rules to facilitate omnichannel customer engagement
Sidhant Rijhwani
make-your-bricks-click
Make your brick and mortar strategy work in the post COVID era
self-driving-cars-will-change-insurance-industry
How self-driving cars will change the insurance industry
applications-of-wearable-technology-in-healthcare
3 applications of wearable technology in healthcare
making-customer-service-touchpoints
Making customer service touchpoints part of your omnichannel engagement network
Anuradha Sriraman
data-driven-bank-marketing-strategies
Five data-driven bank marketing strategies
getting-your-omnichannel-marketing-strategy-right
Getting your omnichannel marketing strategy right: The key questions to ask
Arpitha Shivakumar
making-use-of-mobile-engagement
Making use of mobile engagement
How can a data lake enable an omnichannel architecture?
How can a data lake enable an omnichannel architecture?
rightsize-your-retargeting-efforts-with-audience-suppression
Rightsize your retargeting efforts with audience suppression
Anuradha Sriraman
why-cloud-for-customer-experience
Why cloud is the way forward for customer experience
Do I really need a CDP?
Do I really need a CDP?
how-older-banks-target-young-personas
How established banks can win over millennial professionals
Arpitha Shivkumar
omnichannel-customer-engagement
Making omnichannel customer engagement your centrifugal force of transformation
Kelvin Fernandes
2021-whats-to-come-in-the-year-ahead
2021: What’s to come in the year ahead
Mani Gopalratnam
overcoming-omnichannel-marketing-roadblocks
Overcoming omnichannel marketing roadblocks
Maximize your marketing bang for the buck
Maximize your marketing bang for the buck
Built for digital marketing transformation: Learn about the Resulticks engine
Built for digital marketing transformation: Learn about the Resulticks engine
hit-the-high-cs-of-omnichannel-marketing-content
Hit the high Cs of omnichannel marketing content
how-brands-pivoting-in-covid-19
How brands are pivoting in the face of COVID-19
audience-identity-resolution-case-in-insurance
The case for audience identity resolution in insurance
Anuradha Sriraman
data-and-individualization
The business case for investing in data and analytics
delivering-delightful-customer-experiences-with-ai
Delivering delightful customer experiences with AI marketing
emerging-trends-in-cloud-native-infrastructure
Emerging trends in cloud native infrastructure
Mani Gopalratnam
conversion-attribution-in-multichannel-marketing
Why conversion attribution is so important in multichannel marketing
facilitate-omnichannel-journeys
5 ways you can facilitate omnichannel journeys with web notifications
creative-asset-management
Creative asset management - all the assets you will ever need!
why-brands-should-individualize-not-personalize
Why brands should individualize, not personalize
tips-for-mobile-engagement-in-the-philippines
Tips for mobile marketing in the Philippines: The texting capital of the world
social-media-marketing-trends-for-2020
Social media marketing trends for 2020
the-power-of-data-driven-customer-service-in-the-hospitality-industry
The power of data-driven customer service in the hospitality industry
how-to-get-real-time-ready
How to get real-time ready
ai-gives-email-marketing-a-makeover
AI gives email marketing a makeover
making-better-customer-engagement
Data, context, insights: Making better customer engagement happen
power-of-omnichannel-marketing
Highly regulated industries and the power of omnichannel marketing
future-retail-customer-engagement-2019
How you can deliver the future AI in Retail customer journey
digital-voice-assistants
Digital assistants: Turn up the volume on contextual conversations
qr-codes-and-customer-engagement
Beyond bridging the gap: QR codes and customer engagement
personas-segmentation
Persona segmentation. What you really need to know.

Categories

Show more View less

Tags

Webinars
Connected Experiences Vision

Resulticks & the CDP Institute: Developing a Connected Experiences Vision

23 Oct, 2023

Connected Experience is hailed as the next great audience engagement paradigm, but what does it

Learn more
Invest in Your Customers

An I for An I: Invest in Your Customers, and They will invest in you

04 Oct, 2023

In our increasingly complex and competitive mobile world, turning product-centric banking to cus

Learn more
the future of banking

Bank to the Future: Join Jim Marous for a look at the future of banking

16 Jun, 2022

Banking 4.0 will eliminate physical bank branches and replace them with digitized experiences. Learn more

conversions through omnichannel

How not to get left on “read” Creating conversions through omnichannel conversations

13 Jun, 2022

In this session, discover why engaging banking customers in omnichannel conversations that evolv

Learn more
CX through Modern messaging Webinar

Redefining CX through Modern Messaging Solutions

03 Dec, 2021

Meeting new consumer needs and expectations is critical to business success. 

Learn more
Marketing with a KISS

Marketing with a KISS

25 Mar, 2021

Making personalized digital acquisition easy is where the future lies, but getting it right can

Learn more