Platform · Personalization

Make It Personal. Make It Count.

Get AI-driven personalization right with RESUL: effective at scale, evolving across channels, and optimized for the individual, always.

How RESUL Personalizes Better

Across Physical and Digital Worlds

RESUL is truly omnichannel, because your customers already are. From posters to smartphones to stores to the Internet of Things, make every interaction winningly personalized, beyond the physical-digital divide.

GenAI-Powered. Geared for Impact

Personalization can be a major initiative, but Genie makes it easy. Detect individual propensities, generate precisely tailored content, and accelerate conversion with AI-individualized journeys.

No Extra Work. No Delay.

RESUL handles the complicated parts of personalization so you can focus on what matters—identifying the right goals, tracking your progress, and making adjustments with actionable insights, all with minimal delay.

SMB-Friendly and Enterprise-Ready like No Other

SMBs or major enterprises, everybody needs personalization. RESUL streamlines the hardest parts for fledgling businesses, all while giving enterprises the innovative, robust infrastructure to practice—and measure—customer centricity across subsidiaries.

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Explore Our Personalization Toolbox

Tailor Engagement with Next-Best Optimization

Let Genie pinpoint your audience’s propensities, so it knows exactly the right content, offers, and interactions to deliver for every customer—at every step of their journeys with you.

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Simplify Personalization with GenAI Automation

Knowing what will work for your customers can be difficult. Genie eliminates the guesswork for you—analyzing audience data in much greater depth to generate high-performing target segments, tailored content, and entire journey flows.

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Scale Adaptive Customer Journeys

Deploy omnichannel customer journeys that instantly adapt to each customer—automatically adjusting when, where, and how to engage them for maximum success.

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Tap into Segment-of-One Insights

RESUL transforms siloed data and disparate interactions into a comprehensive, ever-evolving view of your customer—their personas, behaviors, propensities, everything that makes them tick.

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Capture Attention with Dynamic Content

Instead of cookie-cutter copy, win over prospects and keep customers interested with content—app screens, landing pages, banners, emails, and much more—dynamically customized based on audience attributes.

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Expand the Realm of Personalized CX

Location-based targeting is far from the end with RESUL. Incorporate IoT-enabled devices to deliver phygital experiences that keep up with digital-native consumers.

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The Difference RESUL Makes

50M

Records ingested
in under 30 minutes

<50ms

Identity Resolution
per record

3000+

Attributes supported per
customer record

100+

Pre-built connectors for
data ingestion

Features to Unlock Your Data

A complete audience view is only valuable when your teams can use it. RESUL turns unified customer data into the foundation for smarter targeting, real-time personalization, and connected engagement across every channel.

Build Precise Audience Segments

Use real-time behavior, attributes, lifecycle stage, propensity signals, and agentic AI to create audiences that stay current as customer data changes.

Explore Audience Segmentation →

Audience Data Platform

Unify, enrich, and fully activate your data—whatever the source, type, or scale—to unlock a real-time, 360° customer view.

Explore Customer Data Platform →

Frequently Asked Questions

  • Real-time behavioral triggers
  • Adaptive customer journeys with audience response-based follow-up branching
  • Next-best, propensity-based experience optimization (offer, content, channel, and time)
  • Content targeting
  • GenAI content, segment, and journey generation based on user prompts, customer data, and past engagement
  • Actionable, next-best engagement workflows recommended for individual customers by Genie AI

RESUL supports personalization—with channel-specific capabilities—on web, SMS, WhatsApp, mobile notifications, web notifications, QR codes, IoT devices, social media (Facebook, Instagram, X, LinkedIn), social ad platforms, paid media platforms, RCS, and more.

RESUL’s personalization capabilities can be accessed and managed from the same integrated, intuitive solution interface as the other modules. You can utilize all the features without delay or prior coding knowledge.

Genie, RESUL’s agentic AI, automates and optimizes many of the calculations, optimizations, and analyses that would be time-consuming for your team. You can also utilize Genie to generate engagement programs or customer journeys and simplify segmentation to aid your personalization efforts.

RESUL primarily personalizes content in three ways. First, content targeting, where customizable content blocks in templates can adapt to customer attributes. Second, next-best content, where RESUL determines the best piece of content for each customer and entire content journeys based on real-time and historical data. Third, GenAI content personalization, where the user can instruct Genie to generate tailored content for an audience.

Genie is essential to personalization in RESUL, which is reflected in the following features:

  • Contextual interactions based on real-time behavioral signals
  • Next-best content, channel, offer, and time optimization
  • Customer journey personalization based on real-time signals, audience responses, AI-derived propensities, and past engagement data
  • GenAI template and content generation tailored to target audiences
  • Prompt-based segment and customer journey generation
  • AI-driven identity resolution to facilitate personalized customer engagement and attribution

Not All Personalization Is the Same. Make Yours Count with RESUL.

Learn how RESUL’s truly omnichannel, Genie-powered personalization can drive your growth.