Platform · Audience Identity Resolution

One Customer. One Profile.
Every Channel.

Turn data fragments into unified, continuously enriched customer profiles across devices, channels, and subsidiaries with AI-powered, cookie-independent audience identity resolution.

Why RESUL Does It Better

Fragmented Identity Weakens Every Customer Decision

When the same customer exists as three different records in three different systems, you cannot make one good decision. RESUL resolves identity at the core using proprietary Smart Duo technology, which combines Smart Link and One-Line SDK to work without relying on third-party cookies.

Anonymous Traffic Should Not Stay Anonymous

Most platforms ignore anonymous traffic until a customer logs in or submits information. RESUL progressively profiles every visitor through three stages: Unknown with Temporary ID, Known with Profile ID, and Identified with Passport ID. This process helps build a complete picture from the first anonymous touch to full identity.

Identity Resolution Should Work inside Your Platform

With RESUL, customer identity resolution is built into the platform, with no separate identity vendor, no middleware layer, and no unnecessary disruption to your existing stack. The Passport ID acts as a persistent identity anchor across every business unit.

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How RESUL Enables Identity Resolution

Smart Duo: Smart Link + One-Line SDK

Smart Duo combines a universal deferred deep link that carries customer data across channels and a lightweight SDK that tracks behavioral changes across devices. Together, they power RESUL’s cookie-independent audience identity resolution.

pre-built connectors

Multi-Contact Mapping

RESUL supports identity relationships beyond a single individual. Map guardian-to-dependent relationships, route alerts to relationship managers, and link product-level attributes under one Passport ID to reflect enterprise-level complexity.

pre-built connectors

Golden Record Deduplication

Duplicate records are consolidated into a single Golden Record mapped to a Passport ID. Each Golden Record becomes the one source of truth for each customer, continuously maintained through deterministic and probabilistic matching.

pre-built connectors

Cross-Subsidiary Resolution

Resolve customer identities across business units in your enterprise hierarchy. RESUL creates and maintains one customer profile across brands and subsidiaries, with configurable matching thresholds and manual override support.

pre-built connectors

Ten-Level Attribute Match Hierarchy

Identity matching follows a strict priority order: Passport ID, email, mobile, social profile, device fingerprint, name, date of birth, location, address, and social network. This matching hierarchy ensures consistent, accurate unification across fragmented data sources.

pre-built connectors
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50M

Records ingested
in under 30 minutes

<50ms

Identity resolution
per record

3000+

Attributes supported per
customer record

100+

Pre-built connectors for
data ingestion

RESUL Genie AI

Agentic AI Data Transformation with Genie

  • Auto-segmentation

    Genie combines event processing, streaming data, brand data, and behavioral signals to construct unbiased segments and uncover hidden audiences using real-time and historical patterns.

  • Dark data discovery

    Genie scours databases for scattered, unstructured data that traditional data ingestion misses, surfacing insights that would otherwise remain hidden.

  • Data quality scoring

    Continuously score and flag quality issues such as duplicates, incomplete records, and stale attributes before they affect downstream decisions.

  • Lead scoring and persona building

    Build detailed B2C and B2B personas. Configure propensity-based lead scoring to assign values to every contact based on engagement, behavior, and fit.

  • Predictive enrichment

    Infer missing attributes and predict customer behavior using patterns across your entire dataset, helping anticipate next-best actions.

#Gnef4dHumZ0Lpj
Find hidden audiences in our Spring Sale audience data
Thu, May 14, 2026, 08:16 PM
User
Genie
Genie
#GnefqI5xzDHm2t

I found 4 audience segments that weren't part of your original Spring Sale segment.

8.4k
High-intent browsers
Viewed sale items 3+ times, no purchase
11.2k
Loyalists at risk of missing the sale
Repeat buyers, no Spring Sale engagement
16.5k
Price-sensitive product explorers
Clicked discount-led content across categories
12.1k
Cart abandoners with renewed interest
Returned after prior drop-off
#Gnef4dHumZ0Lpj
Look across call center notes, branch inquiries, and incomplete loan applications. What explains the drop-off in personal loans?
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Before we launch our summer rebooking journey, score traveler profiles and flag data issues that could weaken targeting.
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Build buyer personas from our recent product-demo leads and score which accounts are most likely to convert this quarter.
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Enrich incomplete owner profiles and predict which customers are most likely to need service, consider an upgrade, or respond to a trade-in offer.
Thu, May 14, 2026, 08:16 PM
User
Genie

Frequently Asked Questions

RESUL uses Smart Duo, a proprietary combination of Smart Link and One-Line SDK, alongside AI-powered deterministic and probabilistic matching to stitch fragmented records into a single Golden Record per customer, anchored by a persistent Passport ID.

Yes, Smart Duo uses proprietary device fingerprinting and deferred deep links instead of third-party cookies, making identity resolution reliable in a post-cookie environment.

Yes, RESUL assigns a Temporary ID to unknown visitors from the first touch, progresses them to a Profile ID when device fingerprints are recognized, and maps them to a persistent Passport ID once PII is provided.

Yes, the Passport ID anchors identity across business units. RESUL resolves customers across subsidiaries and supports multi-contact mapping for guardians, dependents, relationship managers, and other enterprise relationships.

Yes, matching thresholds and rules are configurable. Profiles can be manually merged or split, and blocked or inactive customers can be flagged to prevent future merging.

No, audience identity resolution is built into the RESUL platform. There is no separate identity vendor, middleware layer, or additional identity resolution product required.

Customer identity resolution in RESUL gives you one accurate view of each customer across channels, devices, and business units. This helps you personalize journeys, offers, content, and recommendations using a more complete and reliable customer profile.

Know Every Customer

Resolve identity across every channel, device, and touchpoint with RESUL.