RESUL Events | Real-Time Event Triggers

Why RESUL Events Matters

Batch Processing Misses the Moment

A customer just abandoned their cart, but your system won’t process it till tonight. RESUL Events generates audiences in real time so you can act while intent is still fresh.

Unify Your Event Data in One Place

Web events in one tool, mobile events in another, form submissions somewhere else. RESUL Events brings five trigger sources into one rule builder, so nothing falls through the cracks.

Triggers Shouldn’t Require Engineering

With RESUL Events, you can define event-based rules using dropdown selections and logical operators, then map them to communications without writing code.

Eliminate Risks from Your Rules

Every Dynamic List goes through an approval workflow with multiple reviewers, hierarchy sequencing, and status tracking before it can be used in any communication.

Key Capabilities

Five Trigger Sources, One Rule Builder

Website behavior, mobile app activity, subscription forms, audience base attributes, and target list segments all feed into the same visual rule builder. No separate tools for each source.

Custom Events for Mobile and Web

Not finding the events that matter to your business in the default options? Define custom events and let RESUL track audience behavior to update Dynamic List membership in real time across mobile app and web sources.

Real-Time Dynamic List Generation

Unlike static target lists, Dynamic Lists do not define their audience in advance. RESUL generates the audiences automatically as the rules are satisfied, so communications fire the moment the conditions are met.

43+ Rule Types across Mobile, Web, and Forms

RESUL Events gives teams 40+ rule types across mobile app, web, forms, and other trigger sources to capture meaningful behavior and trigger the right response in real time.

Filtering and Scoping Logic

Layer trigger sources, rule types, filter conditions, operators, and values into precise audience definitions. For complex segmentation, use inclusion groups to combine conditions like product category, purchase recency, and audience attributes.

Code-Free, Visual Rule Builder

Select trigger sources, define rules from dropdown menus, set filter conditions and values, and combine rule groups using All or Any matching logic.

Built-In Approval Workflow

Every Dynamic List requires approval before use, so RESUL makes the entire workflow as easy as possible—from reviewer selection to approval settings to hierarchy sequencing to status tracking.

Flexible Matching and Mandatory Rules

Choose All to require every rule or Any to set a minimum threshold. Mark specific rules as mandatory when using Any logic, so critical conditions are always enforced.

RESUL Genie AI

Agentic AI Data Transformation with Genie

Auto-segmentation
Genie combines event processing, streaming data, brand data, and behavioral signals to construct unbiased segments and uncover hidden audiences using real-time and historical patterns.
Dark data discovery
Genie scours databases for scattered, unstructured data that traditional data ingestion misses, surfacing insights that would otherwise remain hidden.
Data quality scoring
Continuously score and flag quality issues such as duplicates, incomplete records, and stale attributes before they affect downstream decisions.
Lead scoring and persona building
Build detailed B2C and B2B personas. Configure propensity-based lead scoring to assign values to every contact based on engagement, behavior, and fit.
Predictive enrichment
Infer missing attributes and predict customer behavior using patterns across your entire dataset, helping anticipate Next-Best Actions.

Find hidden audiences in our Spring Sale audience data

I found 4 audience segments that weren't part of your original Spring Sale segment.

8.4k

High-intent browsers

Viewed sale items 3+ times, no purchase

11.2k

Loyalists at risk of missing the sale

Repeat buyers, no Spring Sale engagement

16.5k

Price-sensitive product explorers

Clicked discount-led content across categories

12.1k

Cart abandoners with renewed interest

Returned after prior drop-off

Look across call center notes, branch inquiries, and incomplete loan applications. What explains the drop-off in personal loans?

I found 3 overlooked signals linked to personal loan abandonment.

Eligibility uncertainty

Prospects repeatedly asked whether they qualified before submitting.

Documentation friction

Branch notes show confusion around income proof requirements.

Repayment concern

Call center conversations frequently mentioned EMI affordability.

Primary drop-off drivers identified

Eligibility uncertainty and document friction uncertainty appear most often before personal loan abandonment.

Before we launch our summer rebooking journey, score traveler profiles and flag data issues that could weaken targeting.

I found 3 data quality issues that may affect audience accuracy and journey performance.

6,420profiles

Duplicate traveler profiles

The same travelers represented across loyalty and booking records.

14%incomplete

Incomplete contact data

High-value travelers missing a preferred channel or valid mobile.

8,960profiles

Stale loyalty attributes

Tier or travel-frequency data not refreshed in 12+ months.

Launch readiness Need attention

82/ 100

Duplicate and stale traveler records may affect rebooking journey accuracy.

Build buyer personas from our recent product-demo leads and score which accounts are most likely to convert this quarter.

I identified 3 high-value buyer personas and rank your leads by conversion propensity.

Transformation Sponsor

VP / C-level stakeholder

Focused on revenue growth, visibility, and strategic impact.

Operational Evaluator

CRM, lifecycle, or digital lead

Engages deeply with product capabilities, workflows, and implementation details.

Technical Validator

IT, data, or architecture stakeholder

Prioritizes integrations, governance, deployment, and security.

Highest-priority audience

Accounts with both an Operational Evaluator and a Technical Validator show the strongest conversion propensity.

Enrich incomplete owner profiles and predict which customers are most likely to need service, consider an upgrade, or respond to a trade-in offer.

I enriched missing customer attributes and identified 3 next-best-action opportunities.

12,480owners

Service due soon

Approaching maintenance based on mileage, vehicle age, and past service behavior.

6,920customers

Upgrade-ready drivers

High upgrade propensity from ownership duration, recent model-page visits, and financing interest.

4,360profiles

Trade-in offer candidates

Incomplete lifecycle data inferred as strong trade-in prospects from similar-owner behavior.

Frequently Asked Questions

RESUL Events is RESUL’s real-time event processing layer. It ingests customer events from any source — web, mobile, IoT, POS, CRM — and triggers actions across channels within seconds.

RESUL Events are processed in real time, so journey triggers, profile updates, and channel actions happen while customer intent is still fresh.

Yes. RESUL Event’s visual interface lets marketers map events to journey steps and channel actions without code.

Yes, Multi-stage event chains, time windows, thresholds, and customer-level frequency caps are all supported — for sophisticated trigger scenarios.

API, webhooks, streaming, and batch ingestion from web, mobile apps, IoT devices, POS systems, CRM, and any connected platform.

Right Response, Right Moment

Why RESUL Events Matters

Batch Processing Misses the Moment

Unify Your Event Data in One Place

Triggers Shouldn’t Require Engineering

Eliminate Risks from Your Rules

Key Capabilities

Five Trigger Sources, One Rule Builder

Custom Events for Mobile and Web

Real-Time Dynamic List Generation

43+ Rule Types across Mobile, Web, and Forms

Filtering and Scoping Logic

Code-Free, Visual Rule Builder

Built-In Approval Workflow

Flexible Matching and Mandatory Rules

Agentic AI Data Transformation with Genie

Frequently Asked Questions

Real-Time Events. Real-Time Audiences.

Right Response, Right Moment

Why RESUL Events Matters

Batch Processing Misses the Moment

Unify Your Event Data in One Place

Triggers Shouldn’t Require Engineering

Eliminate Risks from Your Rules

Key Capabilities

Five Trigger Sources, One Rule Builder

Custom Events for Mobile and Web

Real-Time Dynamic List Generation

43+ Rule Types across Mobile, Web, and Forms

Filtering and Scoping Logic

Code-Free, Visual Rule Builder

Built-In Approval Workflow

Flexible Matching and Mandatory Rules

Agentic AI Data Transformation with Genie

Frequently Asked Questions

What is RESUL Events?

How fast does RESUL Events process events?

Can non-technical users create event triggers?

Can RESUL Events handle complex trigger logic?

What event sources does RESUL Events support?

Real-Time Events. Real-Time Audiences.