Turning Outlet Visits into Connected Shopper Journeys
A major US outlet operator used RESUL to connect shopper signals, personalized offers, store redemptions, and retailer insights across more than 13 million shoppers.
Connected Physically, but Not Digitally
The outlet ecosystem—shoppers, retailers, loyalty, parking, digital—ran on disconnected systems. Without a connected view of the journey, optimization relied on assumptions, not outcomes.
Slow to Activate
Building an audience meant an IT request, a SQL query, a CSV export, and separate uploads. Execution was slow.
A Disconnected Ecosystem
Shoppers, retailers, loyalty, parking, and digital experience are not unified into a single journey.
A Measurement Gap
Purchases happened in third party retail stores limiting visibility into whether offers drove actual sales.
A Shopper Intelligence Layer for the Whole Outlet Ecosystem
Build the Shopper View
13M+ records and 155+ attributes consolidated into one profile. ~250K records refresh nightly to keep intelligence current.
Connect the Visit
Parking, Wi-Fi, loyalty, offers, and redemption signals join the same shopper journey—not isolated touchpoints.
Activate by Outlet Center
Audiences and journeys are built and launched per outlet center, with no IT request and no CSV in the loop.
Close the Retailer Loop
Engagement connects to in-store redemption data from participating retailers via secure integration, so each delivered offer is tied to a completed action.
From Assumptions to Attributed Outcomes
Disconnected by Default
- IT request, SQL, CSV & manual upload for every audience
- Shoppers, retailers, loyalty & parking are all siloed
- No visibility into whether offers drove purchases
- Optimization on assumptions, not outcomes
One Connected Journey
- Self-serve audiences, 250K records refreshed nightly
- Parking, Wi-Fi, loyalty & redemption in one shopper view
- Closed-loop attribution to retailer redemption data
- 2.1M+ offline conversions measured, not guessed
Every Communication. Every Conversion. Connected.
Automated Lifecycle
Loyalty enrollment, birthdays, anniversaries, post-purchase—triggered automatically.
Two-Way SMS
Offer selection and redemption delivery in a live conversation.
Smart Parking
Recognizes loyalty members the moment they arrive.
Public Wi-Fi
Converts anonymous visitors into known shoppers.
Location-Aware
Campaigns that adapt automatically by outlet center.
Closed-Loop Attribution
Connects engagement to retailer redemption activity.
Connected Journeys. Measurable Store Impact.
For the first time, a delivered offer could be connected to a completed in-store action.
What Powered It
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