Turning Anonymous Visitors into Identified Customers
A leading bank used RESUL to transform anonymous digital activity into identifiable customer relationships, helping create more relevant engagement across products, channels, and customer journeys.
Customer Intent Appears Long before Customer Identification
Customers browse products, compare offers, click ads, and start applications long before they're known. The bank could see traffic and campaign activities, but struggled to identify the visitors.
Intent before Identity
Customer actions always carried intent, but customer identity was often known too late, if at all.
Traffic, Not People
Being able to monitor website traffic and campaigns did not mean knowing the visitors.
Opportunities Lost
Without connecting anonymous behavior to identities, engagement was lost before relationships could begin.
From Anonymous Activity to Identified Relationships
Capture Anonymous Intent
SDK-based tracking, Smart Links, and device intelligence capture visitor behavior, product interest, and campaign engagement across digital properties.
Convert Unknown to Known
Anonymous visitors are progressively enriched as they engage, submit information, and interact across channels.
Create Identified Relationships
Connect digital interactions, customer data, and device-level intelligence into a more complete view of each relationship.
Engage across Channels
Activate identified customers across email, SMS, web push, and paid media by behavior, product interest, and propensity.
From Anonymous Traffic to Identified Relationships
Anonymous and Broad
- Visitors browse and leave before identifying
- Traffic visible, but not who the people are
- Retargeting broad, not by intent
- Opportunities lost before relationships begin
Identified and Engaged
- Anonymous activity matched to identified customers
- 5M+ device IDs captured, profiles enriched
- Targeting by product interest across email, SMS, web push & paid media
- 67% growth in known customer profiles
Anonymous Traffic, Turned into Identified Customers
Anonymous-to-Known ID
Identify anonymous visitors as known customers.
Device Recognition
Recognize customers at the device level.
Interest-Based Retargeting
Retarget by product interest, not broad lists.
Omnichannel Targeting
Reach identified customers across every channel.
Faster Audience Creation
Build segments and lists in minutes, self-service.
Response & Conversion Tracking
Track campaign response and conversions end to end.
Propensity Insights
Day, time, and channel propensity per customer.
Cross-Product Engagement
Engage across every banking product.
Better Identification. More Relevant Engagement.
Anonymous traffic stopped being a dead end and became a pipeline of identified, engageable customers.
What Powered It
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