Know Your Audience Two Ways
Everything to Know about Your Audience
Audience Behavior
Path to Conversion
Top Profiles
Individual Customer View
Connected Data and AI
Connected Data and AI
Track how reach, engagement, conversion, and virality trend across communications. Identify top channels, peak days, and the patterns behind growth.
Path to Conversion
See how audiences move from first interaction to conversion. Find where they drop off and turn those moments into retargeting audiences in one click.
Top Profiles
See the most engaged individuals in any communication, ranked by interaction depth. Open any profile to understand who they are and how they are engaging.
Individual Customer View
Bring everything about one person into one place. See customer value, audience score, channel preferences, interaction history, and profile completeness in a connected profile you can act on.
Audience Behavior
Build profiles from first-party attributes, SDK-captured behavior, and external data sources. Genie delivers insights and next-best actions automatically, so you can move from understanding to action without leaving the panel.
Why Audience 360 Is Different
A Person, Not a User ID
Most platforms show a record. Audience 360 shows the person behind it, with their profile, journey, preferences, and potential in one view.
Aggregate and Individual in the Same View
Start with a pattern, move to the person, and act on the insight. No switching tools. No exports. No extra steps.
Real-Time Identity Resolution
As customers move across web, app, and store, RESUL resolves them into one connected profile in real time.
AI Recommendations to Action
Each profile comes with a regularly updated, next-best action you can activate directly into a retargeting audience, a journey flow, or a communication.
Connected to the Rest of the Platform
Drop-offs become retargeting audiences. Profiles become Journey Canvas targets. Insights turn into action inside the same system.
Stop Looking at Customers as Rows in a Database
See how Audience 360 turns engagement data into a connected, individual view of every customer.
Frequently Asked Questions
Audience 360 gives you a connected view of each individual profile alongside the wider audience patterns around them.
Most profile views stop at stored attributes. Audience 360 connects profile data with engagement history, preferences, paths, and next-best actions.
Yes, Audience 360 is built so you can move from audience-level behavior into a single person's profile without switching tools.
Depending on your implementation, profiles can include interaction history, channel preferences, value signals, profile completeness, audience score, and other connected attributes.
Yes, it is designed to work with RESUL's identity resolution so web, app, and other engagement signals can contribute to one connected profile.
Genie helps surface behavioral insights and next-best actions so teams can move from knowing a profile to deciding what to do next.
Yes, profiles and profile-based insights can feed retargeting audiences, journeys, and communications within the same platform.